For manufacturers who wish to expand their sales channels in Japan

PALTAC helps manufacturers distribute their products offline in Japan.
With approximately 400 retailers and tens of thousands of stores, PALTAC has established a sales network with major retailers throughout Japan. While business practices in offline distribution in Japan vary from industry to industry, PALTAC has over 120 years of experience handling a wide range of products, including Cosmetics, Daily necessities, and OTC pharmaceuticals.
We will work together with you to realize in-store merchandising based on the knowledge we have cultivated through our dealings with approximately 1,000 manufacturers.

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  Contact us

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  Meet with us

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  Product development and Introduction consulting

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  Promotional Materials Strategy

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  In-store merchandising

• I want to develop new sales channels
• I want to expand from EC to physical stores
• I want to enter the cosmetics or health food industry from a different industry
• I want to develop products that make use of PALTAC's knowledge
• For manufacturers who want to efficiently set up in-store promotional materials

I want to develop new sales channels

Many of the retailers that work with PALTAC purchase the quantity of products they need when they need them, and wholesalers play an important role because they can manage a constant inventory and supply products frequently. Retailers' strategies vary.
Retailers have different strategies, and different retailers may have different intentions for the same product, so a thorough understanding of the industry and a relationship of trust are necessary to make proposals.
Different retailers have different business practices for different product categories, so we provide support from all angles of the transaction, not just product handling.

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• Success Case StudyManufacturer of beauty and health-related equipment

  A manufacturer that has been selling its products mainly through electronics mass merchandisers. The company was looking to develop a new drug sales channel, and decided to handle a new product at a reasonable price. The problem was the charging of the demo unit. Unlike electronics mass retailers, it is not common for drug distributors to provide in-store charging support. However, demo units are indispensable in this area to convey the appeal of products to customers. We asked retailers to cooperate with us in recharging the batteries to create a sales floor. Having customers try out the actual product to get a feel for the product is a key factor in increasing their purchasing intent.

  Success Case StudyA restaurant chain

  A restaurant chain with a nationwide signature menu. We began doing business with them by proposing a nursing care meal inspired by their menu. Although the number of customers who purchase the food is limited, we backed up the manufacturer's wish that "we want our menu to be consumed for a long time," and started introducing the product to the retail business from a small start. Sales increased at Drugstores and Convenience stores attached to hospitals, which are good partners in the nursing care field, and the number of stores handling the product is gradually expanding.

I want to expand from EC to physical stores

Selling products online has become easier than ever, but the behavioral pattern of purchasing products in offline physical stores has not disappeared.
Have you ever been thrilled by the overwhelming presence of beautifully displayed products or the reality of holding a sophisticated package in your hands? Being able to enjoy the feel and smell of a product by tasting it is one of the advantages of offline sales.
In order to deliver this kind of excitement, it is necessary to have a comprehensive marketing strategy that goes beyond product placement; since customers do not come to the store for information as they do with e-commerce, it is necessary to devise ways to simply convey the appeal of the product onsite.
PALTAC can help you introduce your products based on our extensive experience.

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• Success Case StudyEC Health Food Manufacturer

  A manufacturer with a large share of the EC health food market decided to expand into the retail market. PALTAC provided support from product and packaging specifications to sales planning. After about a year of preparation, the product was distributed to 10,000 stores within one month of launch.

  Success Case StudyEC skincare manufacturer

  PALTAC helped a manufacturer that had long established itself as a pioneer in a certain category of the EC skincare market to introduce its products in stores. Because the products were somewhat high-priced, the trial product fixture set was designed to make it easy for customers to pick up, and was highly evaluated by the retailer.

I want to enter the cosmetics or health food industry from a different industry

M&As have become more active, and it is now common for companies to expand their business beyond the boundaries of a single industry. When considering business diversification, having highly accurate information is a shortcut to success.
In recent years, the market for cosmetics, health foods, and other products has been vibrant, with new products being introduced one after another.
As a major wholesaler of daily necessities, PALTAC's know-how will be of great help to manufacturers who want to enter the market from a different industry.

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• Success Case StudyFood Manufacturer

  A food manufacturer with over 100 years of history. They had been involved in the cosmetics business for some time, but when they decided to enter the femcare business for the first time, we provided full support. We worked together with the manufacturer to develop a product package design and logo, and we also conducted internal surveys.

I want to develop products that make use of PALTAC's knowledge

Consumption trends have been changing rapidly in recent years, as seen in many intuitive consumer behaviors such as "buzz consumption," where explosive demand is generated by social networking sites.
In response, PALTAC compares the strengths and weaknesses of each category with market trends, determines the scope, and builds a portfolio of products to enhance the handling of new value-added products that do not exist in the existing product lineup. In addition, in order to further promote the handling of new products, we are strengthening the hiring of external human resources with experience in the development and marketing of cosmetics and food products.
By increasing the speed at which we can build a product portfolio that meets diverse needs, we will enhance the freshness of our MD proposals and contribute to the creation of attractive products and sales floors.

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• Success Case StudyStudyManufacturer of Hygiene Products

  A manufacturer of sanitary goods provided us with great support when the world was facing difficulties in supplying masks and alcohol disinfectants due to the Corona disaster. This relationship led to the expansion of business in other commercial products, including cosmetics and health foods, even after the world regained its normalcy. Both companies hold regular product development meetings to actively exchange opinions, leading to the development of products that are one step ahead of the competition.

  Success Case StudyHair Care Manufacturer

  A hair care manufacturer entrusted us with a premium hair care product to be sold exclusively by PALTAC. For their next product development, they asked us to create a product from the start of development. The client shared its direction with us from the concept stage and consulted with us on target selection, formulation, naming, and packaging.

For manufacturers who want to efficiently set up in-store promotional materials

In-store promotional materials such as display boards and fixtures enhance the appeal of products.
Did you know that manufacturers generate a large amount of cardboard for packaging during the manufacturing and delivery process, and that the majority of promotional materials are disposed of unused in stores? (According to PALTAC research).
In addition to the inability to offer effective product proposals, unfortunately, waste in the distribution of sales promotion materials is causing lost sales opportunities and environmental impact.
PALTAC provides "Comprehensive support for promotional items" by linking its store support function, SCM function, and the sales floor promotion function (including planning and production of promotional items) of its subsidiary Haba Creation Co.
This allows us to work with retailers and manufacturers from the production stage of sales promotion materials to not only create attractive sales promotion materials, but also to reduce waste in the distribution of sales promotion materials by manufacturing in quantities appropriate to the sales promotion plan, efficiently delivering the materials, fully installing the sales promotion materials, and verifying the effectiveness with high accuracy.

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• Success Case StudyA manufacturer of Daily necessities

  A manufacturer of daily necessities that has been dealing with NB products for a long time held a series of workshops to develop sales promotion materials for a long-selling brand that wanted to attract Generation Z. A project team consisting mainly of PALTAC's frontline sales staff close to Generation Z proposed appealing themes and designs for sales promotion materials to the manufacturer. The project team, consisting mainly of PALTAC's frontline sales staff close to Generation Z, came up with appealing themes and proposed designs to the manufacturer.