For retailers who wish to do business in Japan

Creating new value by "visualizing" the distribution process

• In today's society, where the population is declining due to the falling birthrate and aging population, and sei-katsu-sha values are diversifying, the need for sophisticated marketing that focuses on the "individual" is increasing more than ever before in order to revitalize the market. In an environment where sei-katsu-sha needs are drastically changing, MD as usual is no longer applicable. In order to make effective MD proposals, it is necessary to collect and select more information in a timely manner. Through internal and external collaboration, we are able to make highly fresh MD proposals that satisfy consumer needs by utilizing information from storefronts, which are the points of contact with consumers, marketing information that looks at the market as a whole, and the vast amount of data possessed by PALTAC, the industry leader.

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Strengthening the "selling mechanism" starting from the store floor (storefront) where goods are sold

PALTAC has a Department dedicated to store support, consisting of approximately 250 employees, and has the "mobility" to enable speedy store implementation and the "effectiveness" of "on-the-spot information" obtained through store activities. PALTAC has a department dedicated to storefront support with about 250 employees, and is working with retailers to create attractive storefronts for consumers by leveraging its "mobility" to enable speedy storefront implementation and its "reverse proposal" function to link active onsite information obtained through storefront activities to effective business negotiations. In-store information sharing platform (PIT system) has been established to allow retailers, manufacturers, and PALTAC to share information on the progress of store operations, sales, and other information. This enables real-time sharing of detailed information on storefront conditions (sales floor conditions, sales promotion materials), etc., which until now could not be fully grasped, and enables more precise effectiveness verification, such as POS analysis based on the development status of each store. By speedily proposing sales promotions based on precise effectiveness verification and horizontally deploying good practices, we will reduce the loss of sales opportunities in stores and further expand sales.

Eliminating "unreasonable, wasteful act and unevenness" and making the entire distribution cost profitable

Eliminating "unreasonable, wasteful act and unevenness" starts with visualization of the Section. First, we will use digital data from all aspects, including sales and inventory data and video data of in-store operations, to "visualize" the Section, and then reduce wasteful operations through repeated hypothesis testing and verification. Although results may not always be achieved after a single verification, we strive to maximize the effects of continuous improvement activities by leveraging PALTAC's strengths, such as its long-cultivated "improvement know-how" for productivity improvement and the "GRIT" (Goal-Rigor-In-Termination) capability of each employee. By having the top management of both companies participate in these efforts, and by maintaining a positive attitude and continuing to take extensive, step-by-step initiatives, we will contribute to profits for retailers and strengthen business relationships by earning their trust.

Expanding new products that "add color to people's lives" by strengthening our ability to identify and procure products

The increase in opportunities for individuals to transmit and collect information, including through social networking services, has made it easier for consumers to gather the information they want. In order to respond quickly to such changes in consumer trends, PALTAC is developing in-house experts who can provide accurate market analysis and marketing strategies. PALTAC will strengthen its marketing function and enhance its "connoisseurship" by training and securing in-house specialists who are responsible for accurate market analysis and marketing strategy planning, collaborating with a digital marketing company that analyzes SNS purchasing behavior, and Using digital technology and data collected by the in-house In-store information sharing platform (PIT system). By expanding the product lineup in categories that have a high affinity with the existing categories handled, we will "add more colors to consumers" and generate new revenues.